A vital tool for brands of any size, digital marketing helps to reach target audiences more directly using platforms such as Facebook, Google, and YouTube.
Why Digital Marketing?
90% of adults in America use their smartphones, desktops and tablets to get online daily. Taking advantage of this, we can closely target potential customers by using demographics, interests, web searches, location, income, age, and more through Google Ads, social media platforms, and custom designed websites. By crafting messages that connect with ideal audiences, bringing in new customers is easier than ever online.
While traditional media have fixed-rate costs, digital marketing on Facebook, Instagram, and Google Ads allows businesses to spend what they want on the objectives that are important to them, such as clicks to their website, phone calls, or brand awareness. Additionally, we are able to track customers when they visit a business’ website by using retargeting methods to display more relevant ads on social media and search engines after they’ve left the site. Best of all, going digital gives businesses plenty of options. Every online campaign is monitored and optimized in real time so that we are able to make adjustments as needed to ensure the best performing content is being displayed the most.
With interactive platforms like Facebook, Twitter, and Instagram at your fingertips, utilizing digital media effectively includes more than just having a great website. It’s essential for businesses to be in the consumer’s view to build loyalty and brand trust. This is solidified by crafting a cohesive strategy across digital platforms that continually point users back to what makes a business unique. By combining digital efforts across search engines, social media channels, and your website, we can ensure businesses are staying connected with their customers, just as customers are connected to them.
Get noticed in new ways with cross-platform advertising. Promote your business by using advanced audience targeting methods that use data to attract consumers based on:
- Behaviors and demographics
- Retargeting consumers who have visited your website
- Running YouTube pre-roll ads
- Taking advantage of contextual targeting that aligns your ads with relevant articles and content
When running ads on desktop, internet users will be able to see your messaging in hyper-targeted locations such as live search results and relevant websites. Additionally, native ads, (integrated marketing that mirrors the form and style of your brand) also provide a great opportunity to extend your reach to national and local publisher sites with engaging material.
Embrace the access mobile marketing gives you into customers day-to-day life by using hyper-local mobile advertising that targets smart phones when they’re nearby your (or your competitor’s) business and pushes ads to users that have recently visited a relevant location. Looking for more? Run ads on the extended network of apps and sites or implement native mobile and video ads Either explain what native ads means to reach more potential customers.